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Creativity is the collective responsibility of all the people involved in the business. When we hear “Har Ghar kuch kehta hai”, does it remind of Asian Paint? Advertising without creativity is like a Hindi film without any song or a Peacock without feather. Will be used in accordance with our privacy policy. Include Discounts. ‘Thumb-stopping creativity’ The present research attempts to fill this gap by reviewing past literature in psychology, marketing and advertising. CREATIVITY IN ADVERTISING Creativity is at the heart of everything we do our ability to transform strategic thinking into ideas enables us to develop creative communications that work in the market whether it is print, radio or television add, a corporate broacher … In some quarters, this has led to creativity being sidelined, or at least being knocked askew on its pedestal, as the scientific side of marketing has grown in importance. Creativity is crucial for businesses today, especially when the market is dependent on innovative, breaking technology. It can be found in experiences while walking the streets of New York, at the mall, … The importance of creativity in digital marketing. In advertising, creativity is different from that of the art or literature. It is important that the idea used in advertising have a creative character. What Is Creativity? Community stories are not commissioned by our editorial team and must meet our, Share your comments below. In her 30s, Lisa Laporte became an entrepreneur by starting her own consulting business. However, this only taps into our conscious responses, and science tells us that the majority of our decision-making happens non-consciously, back in the depths of our primordial brain. “A home for happiness” is creativity. Industry Advice Business. In the commercial, Alexa “loses” her voice. Beyond the product and brand, creativity is the wheel of the endeavor called advertising. Back in the day, advertisers relied on market research groups and a little personal judgment. Ideal for marketers, advertisers, media and commercial communications professionals. Creativity can be the secret weapon that allows a company to outsmart, rather than outspend, the competition. Provide a Strong Guarantee. This is particularly true on social media, where a like or a share from a friend is far more valuable than paid promotion, due to the way algorithms prioritise content in the news feed. Inside the Industry: The importance of creativity in advertising. The review study discusses some campaigns that have left their strong impression on consumers. When Lisa Laporte isn't at work, she's enjoying working on her photography, traveling, or spending time with her family. However, using creativity, that same brake shop can … Advertising which is creative requires less media spend because it is more likely to be shared organically – increasing the opportunities for audiences to see the ad. Or think of wordless jingle, “La.. la la la laa” of Liril. Advertisement campaign or a marketing strategy without creativity is like an ecommerce website without payment gateway or a job without salary. Otherwise the ad will be a run of the mill message piece. There are many reason why creativity is important in advertising. Creativity is considered the core of advertising industry. Prof. Jef L. Richards says, “Creativity without strategy is called Art, creative with strategy is called Advertising”. One of the most efficient ways for a company to generate many ideas is to involve every employee in the idea creation process. Creative problem solving gives that competitive edge that any business is striving to achieve. By being different one can create the right identity. You can use creativity as a tool. The advertising process and long challenging workflow, but the most important part of it is the idea and how to apply this idea professionally using all the talent and available resources and media. The average person is exposed to thousands of media messages per day. Using her large network of connections, Lisa was able to find plenty of clients for her consulting agency. There is no recipe to creativity. Some may be of an opinion that by encroaching upon the media space a difference can be made. Creative marketing is more than just a simple advertisement. It will open your eyes to new possibilities, and make you think of new ways to do everyday things. Best creativity uses simple words and phrases and doesn’t complicate the readers / viewers. Lisa Laporte on the importance of creativity in marketing. Its influence is fulfilling one of the main objectives of advertising, which is the ability to capture the intended recipient enough to be willing to purchase the goods or services. Those who like scent of sandalwood may snub jasmine, but then there is no aroma which can appease to all. S employees to create a pool of ideas sandalwood may snub jasmine, then... To fly wherever it pleases entrepreneur by starting her own consulting business is important in always... Creative process and the unpredictability is what makes advertising industry exciting you feel more fulfilled.. an agency! Importance of creativity in marketing, creativity is crucial for businesses today, especially the! More than just a simple advertisement business of advertising demonstrate its superiority one of endeavor... 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